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We’re Polaroid. The brand that brought analog instant photography to the world and kept it alive for more than 80 years. Inspired by our incredible heritage, we are committed to making products that have a positive impact and bring people together. We treasure the things that make us human - curiosity, passion, excitement, affection, humor - to name a few, and we don’t want to lose them along the way. The success of Polaroid analog instant cameras and film is, and always has been, rooted in the way they help us to capture, share and forever cherish our most meaningful moments and experiences… in real, tangible ways. Our mission is to create products which reflect that proud heritage, and that bring people together in human and meaningful ways.